Media Grata

A full-range digital agency for solving communication, marketing, reputation and analytical tasks
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Services

Monitoring and Analytics of Social and Mass Media
•‎ Research of any topic by its mention in social media and/or mass media.
•‎ We get insights and emerging trends.
•‎ We evaluate the effectiveness of PR, GR and marketing.
Monitoring and Analytics of Social and Mass Media
•‎ Research of any topic by its mention in social media and/or mass media.
•‎ We get insights and emerging trends.
•‎ We evaluate the effectiveness of PR, GR and marketing.
Подробнее →
Подробнее →
SERM
•‎ We create images of companies, brands or individuals.
•‎ We identify risks and threats to reputation.
•‎ We implement strategies to improve the attractiveness in the internet.
SERM
•‎ We create images of companies, brands or individuals.
•‎ We identify risks and threats to reputation.
•‎ We implement strategies to improve the attractiveness in the internet.
Подробнее →
Подробнее →
Creation, Promotion of Websites and Web Analytics
•‎ Authentic design, SEO customization.
•‎ Advertising to attract leads and increase awareness of your brand.
•‎ Detailed website analytics to optimize technical features and marketing processes.
Creation, Promotion of Websites and Web Analytics
•‎ Authentic design, SEO customization.
•‎ Advertising to attract leads and increase awareness of your brand.
•‎ Detailed website analytics to optimize technical features and marketing processes.
Подробнее →
Подробнее →
•‎ Authentic design, SEO customization.
•‎ Advertising to attract leads and increase awareness of your brand.
•‎ Detailed website analytics to optimize technical features and marketing processes.
•‎ Authentic design, SEO customization.
•‎ Advertising to attract leads and increase awareness of your brand.
•‎ Detailed website analytics to optimize technical features and marketing processes.
Reputation Audit
Company's popularity rate, customers' loyalty and interest in a company, opinion on positive and negative aspects of your business.
Reputation Audit
Company's popularity rate, customers' loyalty and interest in a company, opinion on positive and negative aspects of your business.
Подробнее →
Подробнее →

About Us

We help to solve the problems of brand positioning and increase business profitability using digital influence tools.
We create marketing content for your target audience, analytical and monitoring reports, selling websites, and optimize advertising on the Internet.
We specialize in working with tourism business and environmental projects. Our values are similar and we are willing to help our clients.
We specialize in working with tourism business and environmental projects. Our values are similar and we are willing to help our clients.

Our Partners and Clients

Thank-you Notes

Implemented Projects and Research

Case study based on publications in mass media and social media
Client
FSC Russia, research topic "Illegal Salvage Logging in Russia"
Task
Collecting information and preparing a detailed analytical note
Progress
• Collection of draft data in mass media and social media for 2 years
• Data verification, comparison with official data
• Rating Russian regions using detailed quantitative indicators
• Conclusions
Result
• Getting objective and detailed information about the topic
• Making a database for development strategy creation
Promotion in social media
Customer
WWF Russia, the Snow Leopard Project
Tasks
• Raising awareness of snow leopard (through coverage)
• Educate the audience about the issues of snow leopard conservation (through involvement)
Result
• Snow leopard became the most popular character of the year in the WWF Russia feed
• News about snow leopard is published in the federal mass media "RIA Novosti"
Instagram and VKontakte posts about snow leopard have 3 times higher engagement rate than the average post on WWF Russia pages, and Facebook posts have 6 times higher engagement rate
Progress
• Created content
• Monitored the comments and actively communicated with the audience
Analyzed users' opinions in social and mass media
Customer
Rosturizm, a draft of the federal program of the first and second stages of tourist cashback
Tasks
• Analyzed the information support of the project
• Collected users' opinions in social media
• Segmented positive and negative aspects of the program according to users in social media
• Selected personalities who were the most mentioned together with the program
Progress
• We collected and analyzed all mentions about the program
• We divided the publications by tonality
• We identified main positive and negative aspects
• We identified key topics/plots, top personalities, semantic core
Result
• An objective information about the program based on opinions in social and mass media
• The opportunity to outline the ways to successfully promote the program in the future
• Analyzed the information support of the project
• Collected users' opinions in social media
Setting up advertising campaigns and increasing sales
Customer
Regional tourist operator (tours in Russia)
Task
Increase sales by 10% through setting up advertising campaigns on the Internet
Result
• Significant improvement in the indicators of the tour operator's website output in search engines
• Increase in sales up to the planned indicators
• Planning further brand promotion through SMM
Progress
• Identified key phrases and text messages
• Analyzed competitive requests
• Set up advertising campaigns on Google and Yandex
• Adjusted campaigns based on the results of the pilot
• Prepared a list of recommendations and outlined further steps for development, including maintaining pages in social networks
Case study based on publications in mass media and social media

Client

FSC Russia, research topic "Illegal Salvage Logging in Russia"

Task
Collecting information and preparing a detailed analytical note

Progress
• Collection of draft data in mass media and social media for 2 years
• Data verification, comparison with official data
• Rating Russian regions using detailed quantitative indicators
• Conclusions

Result
• Getting objective and detailed information about the topic
• Making a database for development strategy creation
Promotion in social media

Customer

WWF Russia, the Snow Leopard Project

Tasks
• Raising awareness of snow leopard (through coverage)
• Educate the audience about the issues of snow leopard conservation (through involvement)

Progress
• Created content
• Monitored the comments and actively communicated with the audience

Result
• Snow leopard became the most popular character of the year in the WWF Russia feed
• News about snow leopard is published in the federal mass media "RIA Novosti"
Instagram and VKontakte posts about snow leopard have 3 times higher engagement rate than the average post on WWF Russia pages, and Facebook posts have 6 times higher engagement rate
Analyzed users' opinions in social and mass media

Customer

Rosturizm, a draft of the federal program of the first and second stages of tourist cashback

Tasks
• Analyzed the information support of the project
• Collected users' opinions in social media
• Segmented positive and negative aspects of the program according to users in social media
• Selected personalities who were the most mentioned together with the program

Progress
• We collected and analyzed all mentions about the program
• We divided the publications by tonality
• We identified main positive and negative aspects
• We identified key topics/plots, top personalities, semantic core

Result
• An objective information about the program based on opinions in social and mass media
• The opportunity to outline the ways to successfully promote the program in the future
Setting up advertising campaigns and increasing sales

Customer

Regional tourist operator (tours in Russia)

Task
Increase sales by 10% through setting up advertising campaigns on the Internet

Progress
• Identified key phrases and text messages
• Analyzed competitive requests
• Set up advertising campaigns on Google and Yandex
• Adjusted campaigns based on the results of the pilot
• Prepared a list of recommendations and outlined further steps for development, including maintaining pages in social networks

Result
• Significant improvement in the indicators of the tour operator's website output in search engines
• Increase in sales up to the planned indicators
• Planning further brand promotion through SMM
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